Writing

Essays on the discipline behind shipping AI.

Notes for the people who own a P&L line, a sprint plan, or a product decision — not the people who just love the demo. New essays as patterns become clear.

Latest

May 2026·7 min read
The AI Free Lunch Is Ending
For two years, companies have built AI products as if compute were unlimited. The bill is now coming due — and the gap between the disciplined and the careless is roughly 10× the same outcome.
On the new economics of AI

Essays on the discipline behind shipping AI.

Latest

The AI Free Lunch Is Ending